There are many ways to present a professional portfolio, especially if you are fashion designer, artist or filmmaker. Photo books provide a high quality platform for presenting work, and often are the way works of great artistic individuals get their fabulous creations on coffee tables around the world. Simply by enlisting the talents of a photographer and creating a stunning photographic portfolio, we show you how any artist can make a major impact with photo books to boost a move from amateur to professional arenas.
The term 'starving artist' came about because creative industries were renowned for being a low paid profession. Although today it is possible to make a living from creative endeavors, the competition is tough, and as such, many artists, musicians and the like find that they work for next to nothing waiting for a breakthrough. To beat the competition and get to the top of the ladder in any creative industry, a person needs to promote themselves professionally to get noticed.
Photo books are the latest way to present a portfolio to a prospective client, employer or gallery. The professionally bound book gives and aesthetic representation of what the artist thinks of their work. To this end, the production and layout should be tailored to reflect the nature of the contents and the industry it is aimed at. Design should be kept classic and clean, avoiding certain fonts and templates that are associated with holiday albums for example.
Ideally, there should be one image per page unless there are a series of images that need to be viewed together. It is also worth considering producing a page of thumbnails that acts as a contents or index page. This will make certain works easier to find and will give an overall reflection of the complete body of work. You may want to consider putting in a page of text that reflects on the motivation, inspiration and direction of the work, or a brief artist statement to give an overall package that encapsulates every aspect of your practice.
Make sure that all the images included are of a high quality, and well lit. It may be worth enlisting the talents of a design professional who can grade all the images so that the balance and tone is equal throughout the photo book. Ultimately, it is the amount of effort that is put into the production that will reflect your sincerity and passion about your personal projects.